MAISON MAG redefines fashion with a commitment to timeless, modern, and iconic design, meticulously crafted in Germany. Its pieces transcend seasons, embodying enduring elegance. The brand slows the fashion frenzy, focusing on high-quality craftsmanship and meticulous tailoring. MAISON MAG offers understated luxury, with each creation serving as a testament to enduring style and individuality.



In today's world of excessive consumption and production, MAISON MAG is on a mission to rethink female fashion. Inspired by the timeless simplicity of iconic architecture and product design, the label creates investment pieces for modern women seeking a timeless yet unique approach to style. The philosophy is to prioritise quality over quantity, encouraging individuals to invest in long-lasting pieces that make a positive impact on the environment.



MAISON MAG is a fashion label based in Hamburg, founded in 2022 by Magdalena Lux, 20 years after the initial idea was conceived. 

Magdalena, also called Mag, completed degrees in International Management and International Marketing. She later moved to London, a hub for creativity, art, and fashion, where she worked in branding for several years while also completing a BA degree in Fashion Design from the prestigious London College of Fashion (UAL).  



"From the time I was a young girl, I've been fascinated by fashion that's truly unique and made with exceptional care. My love for these kinds of garments was instilled in me by my mother, who always sought out pieces with a distinct flair that couldn't be found just anywhere. She taught me to appreciate the texture and quality of fabrics and to prioritise the use of high-quality materials in my wardrobe.

I believe that a well-made garment crafted from the finest materials can be cherished and worn for years to come. These are the values that drive my fashion label, and I'm committed to producing pieces that embody these principles."

– Magdalena Lux, Founder